Definition of Preference

Noun: preference pre-f(u-)run(t)s

A strong liking
"my own preference is for good literature";
- penchant, predilection, taste
A predisposition in favour of something
"his sexual preferences";
- predilection, orientation
The right or chance to choose
"given my preference, I'd eat cake";
- druthers
Grant of favour or advantage to one over another (especially to a country or countries in matters of international trade, such as levying duties)