Definition of Popularisation

Noun: popularisation  ,pó-pyu-lu-rI'zey-shun
Usage: Brit (N. Amer: popularization)

1. An interpretation that easily understandable and acceptable
   - popularization
    
2. The act of making something attractive to the general public
   - popularization, vulgarization, vulgarisation [Brit]

See also:
popular
popularise